We install an AI operating system for your marketing.
Planning, production and measurement, run by a CMO-level operator and a team of AI agents. One accountable head. One live system of record.
8 minutes · 12 questions · Your Gap Map within one business day
Pick one and the page answers. It is a first guess, not a diagnosis.
The Architect. You explain yourself differently every time. That is a positioning problem, and every channel pays for it.
The Signal. The people who need you cannot find you. Search and content are the leak.
The Resonance. You are heard but not remembered. Social and community are not compounding.
The Vision. The work looks like everyone else's. Creative direction is the gap.
The Conversion. Traffic arrives and does not become pipeline. The funnel is the bottleneck.
The Intelligence. You cannot see what is working. Measurement and AI operations come first.
Agencies sell hours. Hires sell headcount. We install a system.
Most growth-stage teams stitch together an agency, a freelancer or two and a stretched in-house lead. Nobody owns the whole. ADG Advisory replaces the patchwork with one operator, one set of agents and one view of what is working.
Nobody owns the whole.
- Thinking
- A CMO-level operator
- Execution
- AI agents, human-reviewed
- Visibility
- One live system of record
- Integration
- By design: one system
- Cost
- Less than one manager
- 01The ArchitectYou explain yourself differently every time.
- 02The SignalThe people who need you cannot find you.
- 03The ResonanceYou are heard but not remembered.
- 04The VisionThe work looks like everyone else's.
- 05The ConversionTraffic arrives and does not become pipeline.
- 06The IntelligenceYou cannot see what is working.
Six pillars. One system. Engage what you need.
The Hexagram scores your marketing across six pillars, with AI at the centre. It finds the bottleneck first. Then the system goes to work on it. Select any pillar on the map to see what it covers.
From audit to operation in four moves.
You see the diagnosis and the cost of fixing it before anything is installed. Nothing runs until you have agreed the plan.
Results with names and numbers attached.
All case studiesMessi GOAT India Tour 2025
A multi-city live event with a short window to sell. Social, paid and live streaming run as one system.
Abhiraj Das Ghosh
Founder and Principal Advisor13+ years leading marketing across India, MENA and APAC. Founding team at Hoichoi, India’s largest Bengali OTT platform. Agency leadership across India and the Gulf. ADG Advisory runs its own finances and pipeline on the same operating system it installs for clients.
“One person, not a committee, is accountable.”
Built for founders who want a system, not more tasks.
India’s GCC boom has a marketing problem.
Foreign enterprises are building capability centres here fast. The infrastructure exists. The employer brand, the marketing function and the local voice do not, yet.
Start free. Scale when the diagnosis says so.
Every engagement starts with the Hexagram. Prices are published so you can plan before you call.
- 3 months minimum
À la carte Micro
₹10,000 to ₹27,000 /month
For small brands that will not clear the Audit fee. One or two pillars, scoped straight from your Gap Map.
- 14 days
Hexagram Audit
₹75,000 to ₹2,50,000
The full six-pillar diagnosis plus AI readiness, scored out of 100, with a costed plan.
- 1 to 2 days
Workshop and Advisory
₹1,00,000 to ₹3,00,000
Focused sessions for leadership teams on strategy, AI adoption or a single pillar.
- 6 months minimum
AI Marketing OS
₹1,50,000 setup + ₹35,000 /month
The AI operations layer ADG runs on, installed in your business: connected tools, verified routines, alerts and a permission model. After a Diagnostic.
- 6 months minimum
Fractional CMO Retainer
₹1,50,000 to ₹4,00,000 /month
The full operating system: operator, agents, cadences and weekly reporting.
All fees exclude GST. Clients outside India are billed in US dollars. Show prices in US dollars
Questions founders ask first.
Something else on your mind? Write to abhiraj@adg-advisory.com
What does 'fractional CMO' mean here?
You get CMO-level strategy and accountability for a defined slice of the month, at a fraction of a CMO's salary. The AI workforce is what makes the fraction go far.
What is the Hexagram framework?
The Hexagram is ADG Advisory's proprietary six-pillar marketing framework: The Architect, The Signal, The Resonance, The Vision, The Conversion, and The Intelligence. Every engagement starts with a Hexagram Diagnostic to identify which pillars are broken and which need to be rebuilt.
What is the Hexagram Diagnostic?
A free 8-minute self-assessment that scores your marketing architecture across all six pillars. You answer 12 questions and receive a personalised Gap Map by email: a scored breakdown of exactly where your marketing system is under-built.
How fast do we see results?
The audit takes 14 days and is useful on day 15. System results follow the bottleneck we fix first: ads and conversion problems move in weeks, brand and SEO compound over months. We will tell you which you have before you spend a rupee on retainer.
Do you work with international clients?
Yes. We have active and past engagements across India, UAE, UK, and USA. Time zones are not a constraint and engagements are fully remote by default.
What do you need from us?
Access, honesty, and about two hours of your time in week one. The system is designed to need less of you, not more.
Is this just ChatGPT with extra steps?
No. The agents are specialised, they work from your business context, and nothing they produce reaches you without human review. AI provides the throughput. It does not provide the judgement; that is what the operator is for.
We already have a marketing person or agency. Do you fit?
Good. The OS makes them better, because everyone finally works from the same map and the same numbers. The audit will tell you honestly whether we add enough to justify the fee.