Pointdot
Pointdot is a Sydney-based marketing agency running paid acquisition for its own client base. The engagement was a rebuild brief: the existing lead generation and performance marketing architecture was underperforming, and the agency needed an outside operator to restructure it from the ground up rather than patch it incrementally.
THE BRIEF
Campaign strategy, creative testing, and attribution were disconnected from one another, which meant spend was going toward audiences and creative that could not be reliably tied back to qualified pipeline. The brief was to rebuild the architecture end to end: restructure campaign strategy, install a creative testing framework, and fix attribution so spend decisions could be made on evidence rather than instinct.
THE WORK
ADG Advisory rebuilt the lead generation and performance marketing architecture from the ground up. This included restructuring campaign strategy around qualified-lead outcomes rather than raw volume, building a creative testing framework to systematically identify what converts, and repairing attribution so performance data was trustworthy again. The result was delivered within the engagement period, not as a multi-year transformation.
THE RESULTS
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