Marketing analytics and AI operations: one live view of what works
Most marketing runs on a monthly deck and a feeling. Yours can run on a system that audits itself weekly.
ADG Advisory's analytics and AI operations service builds the measurement and automation layer for founder-led businesses: conversion tracking, dashboards, reporting and AI agent workflows in one live system of record. ADG Advisory runs its own practice on the same system, with agents auditing the business weekly.
THE HEXAGRAM PILLAR
In The Hexagram, this is The Intelligence: whether you can see what is working, and whether the system learns. It sits at the centre of the framework because every other pillar flies blind without it. It is also the multiplier: the same agent infrastructure that reports on your marketing can run parts of it.
See The Intelligence, the pillar behind this service →This is the pillar we can prove most directly, because we run on it publicly. ADG Advisory's finances, pipeline, content and client work live in one system that the Saptarishi agents read, reconcile and report on, flagging drift weekly.
Client-side, structured data architecture underpinned the 16.83x ROAS hospitality rebuild.
What you get
01
Measurement audit: what your current tracking can and cannot tell you, stated plainly
02
Tracking and data architecture: GA4, server-side where warranted, conversion APIs, clean UTM discipline
03
One live reporting view across channels, replacing the monthly deck
04
AI agent workflows: reporting, reconciliation, anomaly flagging and audit cadences built for your stack
05
AI operations coaching for your team, so the system survives without us in the room
06
Weekly drift report: what changed, what broke, and what it costs if ignored
Priced within the Fractional CMO engagement bands. See what a Fractional CMO costs in India →
What you need to know
What is AI marketing operations?
AI marketing operations is the use of AI agents to run the repeatable layer of marketing: reporting, reconciliation, audits, anomaly detection and parts of production, under human review. ADG Advisory builds this as infrastructure inside your business, and runs its own practice on the identical system, publicly.
Do we need better analytics or more AI?
Analytics first, always. AI agents reading broken data produce confident nonsense at scale. ADG Advisory rebuilds tracking and the system of record before automating anything on top of it. Once the data is trustworthy, agents multiply what it is worth. In the Hexagram, that order is non-negotiable.
What does a marketing analytics engagement include?
It starts with a measurement audit stating what your current setup can and cannot tell you. Then the rebuild: conversion tracking, data architecture and one live reporting view across channels. Then the agent layer: automated reporting, reconciliation and weekly drift flags. Your team is coached to run it without dependency on us.
Is this just dashboards?
No. A dashboard shows numbers. This system interrogates them: agents reconcile sources, flag anomalies, audit weekly and surface what changed and why. The difference is between owning a thermometer and having someone who checks the patient. The dashboard is the visible layer of a system that actively maintains itself.
Will our data be safe with AI agents?
Access is scoped to what each agent workflow needs, credentials stay in your systems, and nothing agent-produced reaches decisions without human review. ADG Advisory holds Anthropic certifications in AI fluency, agent skills and subagents, and runs its own confidential business data through the same architecture it installs for clients.
RELATED READING
How the ADG Advisory AI Specialist Bench Works →Find out what your data can actually tell you, and what it is currently hiding.
The Hexagram Diagnostic takes 8 minutes. Free, no signup required, and you get a scored Gap Map by email.