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ADG Advisory

Marketing analytics and AI operations: one live view of what works

Most marketing runs on a monthly deck and a feeling. Yours can run on a system that audits itself weekly.

AI

What this service is

ADG Advisory's analytics and AI operations service builds the measurement and automation layer for founder-led businesses: conversion tracking, dashboards, reporting and AI agent workflows in one live system of record. ADG Advisory runs its own practice on the same system, with agents auditing the business weekly.

In The Hexagram, this is The Intelligence: whether you can see what is working, and whether the system learns. It sits at the centre of the framework because every other pillar flies blind without it. It is also the multiplier: the same agent infrastructure that reports on your marketing can run parts of it.

This is the pillar we can prove most directly, because we run on it publicly. ADG Advisory's finances, pipeline, content and client work live in one system that the Saptarishi agents read, reconcile and report on, flagging drift weekly.

Client-side, structured data architecture underpinned the 16.83x ROAS hospitality rebuild.

Deliverables

What you get

01
Measurement auditwhat your current tracking can and cannot tell you, stated plainly
02
Tracking and data architectureGA4, server-side where warranted, conversion APIs, clean UTM discipline
03
One live reporting view across channels, replacing the monthly deckOne live reporting view across channels, replacing the monthly deck
04
AI agent workflowsreporting, reconciliation, anomaly flagging and audit cadences built for your stack
05
AI operations coaching for your team, so the system survives without us in the roomAI operations coaching for your team, so the system survives without us in the room
06
Weekly drift reportwhat changed, what broke, and what it costs if ignored

What you need to know

AI marketing operations is the use of AI agents to run the repeatable layer of marketing: reporting, reconciliation, audits, anomaly detection and parts of production, under human review. ADG Advisory builds this as infrastructure inside your business, and runs its own practice on the identical system, publicly.

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