Two topics. Both argued from the field, not the feed.

Abhiraj Das Ghosh has been speaking on GenAI in marketing since 2023. Not trend reports. Practitioner experience, from the field. Available for conferences, TEDx events, podcasts, and corporate sessions.

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Built from practice, not theory.

Keynote / panel / podcast

GenAI in Marketing

How generative AI is changing the operational infrastructure of marketing. Not the hype cycle. The actual tools, the actual workflows, and the actual results from the field. Abhiraj has been speaking on this topic since 2023, before most practitioners had formed an opinion.

What GenAI actually does to a marketing team's output and timeline
The difference between AI-augmented and AI-native marketing operations
How to integrate GenAI without breaking your brand or your workflow
What the next 18 months will demand from marketing leaders

Keynote / workshop / masterclass

The Hexagram Framework

A six-pillar model for diagnosing and rebuilding marketing architecture. Built for the AI era. For founding teams, marketing departments, and conference audiences who want to diagnose their marketing and rebuild it on a proper foundation.

Why most marketing problems are architecture problems, not execution problems
The six pillars: brand, content, social, creative, performance, and analytics
How to diagnose where your marketing is breaking down
What a GenAI-native marketing function actually looks like

On stage before most practitioners had formed an opinion.

LinkMeet 6.0GenAI in MarketingAbhiraj delivered the keynote on GenAI in Marketing at LinkMeet 6.0, one of India's fastest-growing professional networking communities. The session covered how generative AI is operationally restructuring marketing functions: from content production pipelines and campaign strategy to team workflows and the systems that actually make it to production. This was a practitioner-led talk grounded in live deployments, not trend decks. The actual tools, the actual results, and the honest tradeoffs that most AI keynotes skip. The session drew one of the highest engagement rates of the event from a room of founders, marketers, and operators.

WordCamp Kolkata 2023Building a Marketing Stack with GPT-3At WordCamp Kolkata 2023, Abhiraj presented one of the earliest practitioner-led sessions in India on integrating large language models into a working marketing stack. At the time, GPT-3 was still largely a developer curiosity outside of tech circles. The session demonstrated a live content production pipeline, an AI-assisted SEO workflow, and a campaign brief automation system, all running in production for real clients. This was a full year before "prompt engineering" became a job title and two years before most marketing leaders had touched the technology. The room was not expecting a live demo. They got three.

Built for rooms where the audience pushes back.

Conference & Summit Organisers

Marketing, technology, entrepreneurship, and AI conferences where a practitioner voice adds credibility.

TEDx Organisers

Ideas worth spreading at the intersection of AI, business, and how people build things that last.

Podcast Producers

Long-form conversations on marketing architecture, the fractional model, and what GenAI is actually doing to the profession.

Corporate L&D and Internal Events

Marketing team upskilling, leadership offsites, and internal strategy sessions where structured thinking is needed.

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