FREE · 8 MINUTES · NO SIGNUP

The Hexagram Diagnostic.

Twelve questions, two per pillar. You get a scored Gap Map by email showing exactly where your marketing system is under-built, and which three pillars to fix first.

How to score

Score each area honestly from 1 (not in place) to 5 (distinctive). Score your current reality, not your ambition.

1Absent
2Fragmented
3Functional
4Strategic
5Distinctive
0/12
Step 1 of 6

Brand & Positioning

The Architect

Q1.How clearly defined is your brand positioning and ideal customer profile?

AbsentDistinctive

Q2.Do you have brand guidelines governing how your business looks, sounds, and communicates?

AbsentDistinctive
Answer 12 scored questions.
Get your Gap Map by email.
Book a call or use it with your team.

What gets scored.

Six pillars. Most marketing problems are not where the business thinks they are, and the score is designed to find that out rather than confirm it.

  • The ArchitectBrand and positioning strategy
  • The SignalDemand capture and discoverability
  • The ConversionTurning attention into enquiries
  • The IntelligenceMeasurement and feedback loops
  • The ResonanceContent, audience and social proof
  • The VisionVisual identity and creative direction

Read more about the six pillars, or see how engagements are scoped and priced.

Would rather just talk?

20 minutes with Abhiraj. No pitch, no deck. If ADG Advisory is not the right fit, you will be told what is.

Book a 20-min call