One Founder.
A Bench of Specialists.
ADG Advisory is built GenAI-first. Abhiraj leads and is personally accountable for every engagement, working alongside a bench of named AI specialists he built and directs, each one focused on a single discipline inside The Hexagram. No account managers. No junior hand-offs. A founder, and the system he built.
Abhiraj Das Ghosh
Founder & Fractional CMO
Over 13 years across D2C, B2B SaaS, edtech, OTT, and professional services in India, UAE, UK, and the USA. Abhiraj sets the brief, makes the calls, and is the one you actually talk to.
Read the full story →Ten named AI specialists. One discipline each.
Each specialist below is a dedicated GenAI agent, built and directed by Abhiraj rather than an outsourced account team. Named, not anonymous, and scoped to one part of the marketing system. Click a face, or let it turn.
Subhash
Strategy & Positioning Lead
Owns brand positioning, ICP research, competitive intelligence, and GTM planning. The Architect pillar, made operational.
This is what a GenAI-first Fractional CMO practice looks like.
One founder accountable for the outcome, and a bench of specialists built to move at the speed the work actually requires.