GenAI-first is a specific operating model.
Every engagement runs through The Hexagram, a named bench of AI specialists, and a multi-model stack. The operator sets strategy and reviews every client-facing output. Nothing ships without judgement.
A founder, and the system he built.
ADG Advisory is a founder-led, GenAI-first Fractional CMO practice. That means Abhiraj Das Ghosh sets the brief, makes the calls, and is personally accountable for every engagement. Alongside him is a named bench of AI specialists, each one scoped to a single discipline inside The Hexagram framework.
The specialists are throughput, not judgement. They handle first-pass research, drafting, auditing, and reporting within their discipline. Every strategic call, every client-facing output, and every review passes through Abhiraj before it reaches you.
This is what makes a founder-led model practical at scale: the bench compresses the distance between diagnosis and usable first draft, without compressing the distance between first draft and a decision you should trust with your marketing budget.
A practice that depends on one model vendor is carrying a concentration risk it is passing on to clients without saying so. A multi-model stack means no single outage, pricing change, or capability regression can take the whole operation down.
Ten named specialists. One discipline each.
Each specialist is a dedicated GenAI agent, built and directed by Abhiraj rather than an outsourced account team, grouped below by which pillar of The Hexagram they own.
The Architect
Brand Strategy and Positioning
The Signal
Content Strategy, SEO, and AEO
The Resonance
Social Media and Community Strategy
The Vision
Brand Design and Visual Identity
The Conversion
Performance Marketing and Paid Media
Specificity is the point.
Anyone can call themselves “AI-native”. Here is the actual stack rather than a vague claim. A deliberate multi-model setup, production tools for Vision and Signal, and agent-assisted development.
| Category | Tools | Why |
|---|---|---|
| Language models | Claude, Grok, Gemini, Gemma, NVIDIA Nemotron, Qwen, Kimi | Claude carries the heaviest load. Other models are brought in for tasks where they fit better. |
| Content and production | HyperFrames, Nano Banana, ElevenLabs | Video, image, and voice production inside the Vision and Signal pillars. |
| Development and tooling | Claude Code, Cursor, CodeGraph, Next.js, Tailwind CSS, Vercel | This website and the internal tooling are built and maintained with agent-assisted development. |
| Client data and verification | Meta Ads MCP, TinyFish | Campaign numbers pulled live from the ad account, not read off a screenshot. Client-supplied claims get checked against the public record before they go into a case study. |
| Delivery infrastructure | Resend, Upstash Redis, Google Calendar | Email delivery, rate limiting, nurture state, and booking. |
Diagnose. First-pass. Review. Deliver.
What the system actually does.
See what the system finds in your marketing.
The Hexagram Diagnostic is free, takes 8 minutes, and shows which pillar of your marketing architecture needs attention first. No signup required.