GenAI-first is a
specific operating model.
Every engagement runs through The Hexagram, a named bench of AI specialists, and a multi-model stack. The operator sets strategy and reviews every client-facing output. Nothing ships without judgement.
A founder, and the system he built.
ADG Advisory is a founder-led, GenAI-first Fractional CMO practice. That means Abhiraj Das Ghosh sets the brief, makes the calls, and is personally accountable for every engagement. Alongside him is a named bench of AI specialists, each one scoped to a single discipline inside The Hexagram framework.
The specialists are throughput, not judgement. They handle first-pass research, drafting, auditing, and reporting within their discipline. Every strategic call, every client-facing output, and every review passes through Abhiraj before it reaches you.
This is what makes a founder-led model practical at scale: the bench compresses the distance between diagnosis and usable first draft, without compressing the distance between first draft and a decision you should trust with your marketing budget.
A practice that depends on one model vendor is carrying a concentration risk it is passing on to clients without saying so. A multi-model stack means no single outage, pricing change, or capability regression can take the whole operation down.
Meet the specialist bench →Ten named specialists. One discipline each.
Each specialist is a dedicated GenAI agent, built and directed by Abhiraj rather than an outsourced account team, grouped below by which pillar of The Hexagram they own.
The Architect
Brand & positioning strategy
Subhash
Strategy & Positioning Lead
- ✦ICP research
- ✦competitive intelligence
- ✦positioning audits
- ✦GTM planning
Hiram
Operations Lead
- ✦Weekly syncs
- ✦client reconciliation
- ✦operational discipline
The Signal
Content, SEO, AEO, GEO
Bankim
SEO & Content Lead
- ✦SEO audits
- ✦query mapping
- ✦AEO/GEO structure
- ✦editorial calendars
The Conversion
Performance marketing
Charulata
CRO & Conversion Lead
- ✦Funnel audits
- ✦landing page fixes
- ✦form optimisation
- ✦onboarding rebuilds
The Intelligence
Analytics & reporting
Bipin
Paid Media & Analytics Lead
- ✦Google and Meta campaigns
- ✦attribution design
- ✦experimentation
- ✦reporting
Sarala
Research & Documentation Lead
- ✦Transcripts
- ✦structured notes
- ✦action items
- ✦knowledge base
The Resonance
Social & community
Binay
Growth & BD Lead
- ✦Partnerships
- ✦channel expansion
- ✦lead-gen campaigns
Leela
Sales & GTM Lead
- ✦Proposals
- ✦pitch decks
- ✦outreach scripts
- ✦sales readiness
Sukumar
Social & Community Lead
- ✦Social strategy
- ✦platform-specific content
- ✦community building
- ✦repurposing
The Vision
Creative & campaigns
Nabaneeta
Copywriting Lead
- ✦Long-form content
- ✦email sequences
- ✦social copy
- ✦brand voice
Specificity is the point.
Anyone can call themselves "AI-native". Here is the actual stack rather than a vague claim. A deliberate multi-model setup, production tools for Vision and Signal, and agent-assisted development.
| Category | Tools | Why |
|---|---|---|
| Language models | Claude, Grok, Gemini, Gemma, NVIDIA Nemotron, Qwen, Kimi | Claude carries the heaviest load. Other models are brought in for tasks where they fit better. |
| Content and production | HyperFrames, Nano Banana, ElevenLabs | Video, image, and voice production inside the Vision and Signal pillars. |
| Development and tooling | Claude Code, Cursor, CodeGraph, Next.js, Tailwind CSS, Vercel | This website and the internal tooling are built and maintained with agent-assisted development. |
| Client data and verification | Meta Ads MCP, TinyFish | Campaign numbers pulled live from the ad account, not read off a screenshot. Client-supplied claims get checked against the public record before they go into a case study. |
| Delivery infrastructure | Resend, Upstash Redis, Google Calendar | Email delivery, rate limiting, nurture state, and booking. |
Diagnose. First-pass. Review. Deliver.
Diagnose
The Hexagram Diagnostic or a live audit identifies which pillar is broken first. The specialist bench does not start work until the diagnosis is clear.
First-pass
The relevant specialist produces research, drafts, audits, or plans within its discipline, working from documented business context rather than a blank prompt.
Review
Abhiraj reviews every strategic call and client-facing output. The bench provides throughput; the founder provides judgement and accountability.
Deliver
The final work ships with context, next steps, and a feedback loop so the next cycle is faster and more accurate.
What the system actually does.
Architecture
Positioning, ICP definition, messaging hierarchy, and the rollout plan that makes every channel execute from the same source of truth.
Signal
SEO, content marketing, AEO/GEO structure, and the query map that turns your site into an authority AI engines can cite.
Resonance
Social strategy, community playbooks, and content cadence built from what you can credibly own, not from trending audio.
Vision
Creative systems, ad creative testing, campaign concepts, and brand assets judged by the metric they move.
Conversion
Performance marketing, funnel audits, landing page optimisation, and CRO experiments that lower acquisition cost.
Intelligence
Analytics architecture, attribution, dashboards, and the live reporting loop that tells you what is actually working.
See what the system finds in your marketing.
The Hexagram Diagnostic is free, takes 8 minutes, and shows which pillar of your marketing architecture needs attention first. No signup required.