A Fractional CMO who builds marketing systems, not campaigns.
13+ years across D2C, B2B SaaS, OTT, edtech and professional services, in India, MENA, APAC and North America. Founder of ADG Advisory and creator of the Hexagram.
Most marketing fails at the architecture, not the execution.
When campaigns underperform, the usual fix is a new agency, a new channel or a bigger budget. The cause is almost always further upstream.
The Hexagram exists to find which of these is holding a business back, before anyone spends another rupee on execution.
From music journalism to marketing architecture.
Close enough to know the business. Far enough to say the hard thing.
What people say.
“I attended Abhiraj's online training. He is a great presenter and his content is clear and to the point. I was able to identify the gaps in my marketing and why it was not working.”
“Smart and solution-oriented. Definitely well-versed in his playfield, with the right temperament to build a team and a business.”
“He has the quality to call a spade a spade and handle every pressure with calmness. An exceptional addition to any team.”
“A brilliant mind. Sharp, accurate and always insightful, with an answer that's usually to the point. He remains superbly calm under incredible pressure, a rare combination, and would be a welcome addition to any team.”
“An extremely resourceful asset when it comes to digital marketing, with a specialisation in SEO and Google Ads. A pool of ideas.”
“Motivated, self-starter with a lot of initiative to learn and deliver results. His go-getter attitude and ability to delight customers stand out.”
One operator. A bench of AI specialists.
Each specialist is an AI agent scoped to one discipline. Abhiraj sets the brief and reviews every output.
How the bench works
