Your GCC is live.
Your marketing infrastructure is not.
Foreign enterprises launching in India arrive with a global brand and a local gap. No employer brand. No marketing function. No local voice. ADG Advisory builds the marketing infrastructure your India centre needs: the employer brand, the team, the systems, and the local voice, before the function costs you ground.
Why GCCs in India struggle
to build employer brand.
01
The Talent Problem
You are competing for the same engineers as Google, Razorpay, and a dozen well-funded startups. Your global brand does not speak to the Bengaluru job seeker. Your employer brand in India does not exist yet.
02
The Team Problem
You need to build a marketing function. Without a CMO on the ground, you are hiring blind. Wrong roles. Wrong sequence. Wrong toolstack. The first three hires define the next five years.
03
The Voice Problem
Your India centre has no local narrative. No LinkedIn presence that resonates here. No content strategy built for the people you are trying to hire.
The marketing framework for GCCs
building in Bengaluru and Hyderabad.
The Hexagram is ADG Advisory's six-pillar marketing framework. For a GCC building in India, three pillars are the foundation that everything else is built on.
THE ARCHITECT
Brand positioning for India. How your global brand translates to the local talent pool, culture, and market. Nothing else should be built before this is resolved.
THE RESONANCE
Employer brand on LinkedIn, community presence, campus partnerships. The system that makes your GCC a place people actively seek out, not just a company that happens to be hiring.
THE INTELLIGENCE
GenAI-native marketing operations from day one. Reporting infrastructure, content workflows, and AI-first systems that let a lean team produce what a large one would.
What ADG Advisory builds
for your GCC.
01
Employer Brand Architecture
India EVP (Employee Value Proposition), LinkedIn brand system, Glassdoor positioning, campus recruitment narrative. Built for an India talent market that has never heard of you.
02
Marketing Team Blueprint
Hiring sequence, role briefs, org structure for the India marketing function. Know who to hire first, what they should own, and what your stack should look like before you post a single JD.
03
GenAI-Native Operations
AI-first content, reporting, and campaign systems built from day one. Designed to run lean and scale on output, not headcount.
04
The Hexagram Diagnostic
A scored audit of your current marketing architecture across all six pillars. A prioritised roadmap for what to build first, what to fix, and what to stop spending on.
Why a Fractional CMO is
the right model for
GCCs in India.
You are accountable to a global HQ while building something local from scratch. That is not an agency brief. It is not a freelancer brief.
It is a fractional CMO brief: a senior marketing mind who can translate global strategy into India-specific infrastructure, sequence the right hires, and build systems that outlast the engagement.
START THE PROCESS →India-market depth
13+ years in martech across India, UAE, UK, and USA. Marketing systems built from ₹0 to scale, in emerging markets and enterprise environments.
No account managers. No lag.
ADG Advisory operates with the ownership mindset and speed of a founder, delivering the strategic depth a global HQ expects. You deal directly with Abhiraj.
GenAI-native from day one
Every engagement is built on AI-first infrastructure. GCCs that start with GenAI-native marketing operations compound faster and avoid the painful, expensive retrofit later.
Questions worth answering
before the first call.
Q01
What exactly is a Global Capability Centre?
A Global Capability Centre (GCC) is an offshore or nearshore unit set up by a foreign enterprise in India to deliver services, capabilities, or functions for the global organisation. India has over 1,700 GCCs employing more than 1.6 million people, concentrated in Bengaluru, Hyderabad, Pune, and Chennai.
Q02
Why does my GCC need an employer brand?
India's top engineering and marketing talent has more options than ever. Without a local employer brand, your GCC competes on salary alone and loses to companies with a recognisable name, a culture story, and a LinkedIn presence that speaks to Indian professionals. An employer brand is not a luxury. It is a talent acquisition infrastructure.
Q03
What does a Fractional CMO do for a GCC?
A Fractional CMO brings senior marketing leadership without the cost or timeline of a full-time hire. For a GCC, this means: translating your global brand into an India-specific employer narrative, designing the marketing team structure, hiring the right roles in the right sequence, and building GenAI-native marketing operations from day one. You get the strategy and the build, without waiting for a large function to prove itself.
Q04
How long does it take to build a GCC employer brand?
The Hexagram Diagnostic takes 8 minutes and gives you a scored picture of where your marketing architecture currently stands. From there, a typical GCC engagement runs 3 to 6 months: the first 30 days on positioning and team blueprint, the next 60 to 90 days on LinkedIn brand build and operations setup, and the final phase on handover and scaling the function independently.
Eight minutes. A clear picture of exactly
where your India marketing infrastructure stands.
The Hexagram Diagnostic scores your marketing architecture across all six pillars and gives you a prioritised build plan for your India centre's marketing function.