SEO and content marketing for how people actually search now
Half your buyers will never see page one. They will see an AI answer. We build content that ranks in both places.
What this service is
ADG Advisory's SEO and content service makes founder-led businesses findable across traditional search and AI answer engines: Google, AI Overviews, ChatGPT and Perplexity. A CMO-level operator sets the content strategy, specialised AI agents produce and audit at department speed, and every piece is human-reviewed before publishing.
In The Hexagram, this is The Signal: whether the market can find you when it goes looking. A weak Signal starves every other pillar. Ads carry the full acquisition load, CAC climbs, and nothing compounds. A strong Signal is the cheapest traffic you will ever own, because you built it once and it keeps paying.
ADG Advisory delivers SEO and content inside live client engagements, including social, SEO and paid delivery for Tata Steel's Nest-In modular construction arm.
The practice also runs Answer Engine Optimisation on its own site, and this page is an example of it.
What you get
What you need to know
Answer Engine Optimisation is the practice of structuring content so AI systems like ChatGPT, Perplexity and Google AI Overviews can extract and cite it. It means self-contained answers, query-phrased headings, schema markup and open crawler access. ADG Advisory builds AEO into every content engagement rather than treating it as a separate service.