SEO and content marketing for how people actually search now
Half your buyers will never see page one. They will see an AI answer. We build content that ranks in both places.
ADG Advisory's SEO and content service makes founder-led businesses findable across traditional search and AI answer engines: Google, AI Overviews, ChatGPT and Perplexity. A CMO-level operator sets the content strategy, specialised AI agents produce and audit at department speed, and every piece is human-reviewed before publishing.
THE HEXAGRAM PILLAR
In The Hexagram, this is The Signal: whether the market can find you when it goes looking. A weak Signal starves every other pillar. Ads carry the full acquisition load, CAC climbs, and nothing compounds. A strong Signal is the cheapest traffic you will ever own, because you built it once and it keeps paying.
See The Signal, the pillar behind this service →ADG Advisory delivers SEO and content inside live client engagements, including social, SEO and paid delivery for Tata Steel's Nest-In modular construction arm.
The practice also runs Answer Engine Optimisation on its own site, and this page is an example of it.
What you get
01
Search and answer-engine audit: where you rank, where AI engines cite you, and where competitors do instead
02
Keyword and query map: one primary query per page, no cannibalisation
03
Content system: briefs, production cadence and review workflow run by the Saptarishi agents
04
On-page and technical fixes: metadata, schema markup, internal linking, crawlability
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AEO layer: extractable definition blocks, FAQ schema, and llms.txt, so answer engines can cite you
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Monthly visibility report across Google, AI Overviews, ChatGPT and Perplexity
Priced within the Fractional CMO engagement bands. See what a Fractional CMO costs in India →
What you need to know
What is Answer Engine Optimisation (AEO)?
Answer Engine Optimisation is the practice of structuring content so AI systems like ChatGPT, Perplexity and Google AI Overviews can extract and cite it. It means self-contained answers, query-phrased headings, schema markup and open crawler access. ADG Advisory builds AEO into every content engagement rather than treating it as a separate service.
Is SEO still worth it now that AI answers most searches?
Yes, and the two are connected. AI Overviews and answer engines select sources from largely the same signals traditional SEO builds: authority, structure and relevance. A site invisible to Google is invisible to AI too. ADG Advisory treats SEO as the foundation and AEO as the layer that earns citations on top of it.
How does ADG Advisory use AI to produce content?
Specialised AI agents handle research, drafting, auditing and reporting, which is why output moves in hours rather than weeks. Nothing publishes without human review by a CMO-level operator. The agents provide throughput. The operator provides judgement, brand consistency and the strategic call on what gets made at all.
How long does SEO take to show results?
Honestly, months rather than weeks. Technical fixes and answer-engine citations can move within four to eight weeks, while ranking and organic pipeline compound over three to nine months depending on your starting authority. ADG Advisory tells you which trajectory you are on during the 14-day Hexagram Audit, before you commit to a retainer.
Do you replace our content writer or agency?
Not necessarily. If your existing writer or agency is good, the system makes them better: they work from the same query map, briefs and performance data as everything else. The Hexagram Audit will tell you honestly whether your current content operation needs direction, augmentation or replacement.
What is included in the search audit?
The audit covers technical crawlability, on-page optimisation, keyword coverage and cannibalisation, plus an AI visibility check: your priority queries run through Google, ChatGPT and Perplexity, recording where you are cited and where competitors are cited instead. You receive a written report with a prioritised fix order, whether or not you continue.
RELATED READING
Why AI Cannot Find You →Find out whether your Signal is weak, or just pointed at the wrong queries.
The Hexagram Diagnostic takes 8 minutes. Free, no signup required, and you get a scored Gap Map by email.