What happens after I run the Hexagram Diagnostic?

You receive a scored Gap Map by email within one business day. It names your three weakest pillars and the order of operations to fix them. From there you can book a call to scope an engagement or use the report with your own team.

Are the pricing bands fixed or estimates?

They are indicative bands. Exact fees are scoped after the diagnostic, based on business size, data availability, and the specific Hexagram pillars being rebuilt. International clients may be billed in USD at equivalent rates.

Do I have to commit to a retainer to start?

No. Most clients start with the free diagnostic or a one-time Hexagram Audit. A retainer only makes sense once the diagnostic shows where the work actually is.

How is ADG Advisory different from a marketing agency?

A typical agency sells a channel. ADG Advisory installs a system: CMO-level diagnosis, a prioritised roadmap across six pillars, and AI-agent execution under human review. The operator is accountable for the outcome, not the deliverable.

Start with the
Hexagram Diagnostic.

Every engagement starts with the Hexagram Diagnostic. It takes 8 minutes, it is completely free, and it tells you exactly which of your six marketing pillars needs attention first.

Run the free Hexagram diagnostic Book a 20-min call

8 minutes, 12 questions, one Gap Map. Or book 20 minutes to talk it through first.

Abhiraj Das Ghosh

Fractional CMO and Founder. Every audit and engagement is personally accountable.

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Every engagement is scoped after the diagnostic.

Exact fees are set after we know which pillars need work. The bands below are indicative.

Diagnostic Only

Run the Hexagram Diagnostic and receive a personalised Gap Map that shows exactly where your marketing architecture is breaking down. It is free and carries no commitment.

Fractional CMO Engagement

Embedded strategic partnership. You get the equivalent of a seasoned CMO without the full-time cost. Scope and duration set after the diagnostic.

Hexagram Audit

A one-time structured audit of your marketing architecture across all six pillars, with a full written diagnostic and prioritised roadmap. Typically 2–3 weeks.

Workshop & Advisory

One or two-day immersion for your team. We walk through your Hexagram scores, rebuild your strategy foundations, and leave you with an actionable roadmap.

Indicative pricing.

All figures are exclusive of GST and out-of-pocket costs. International clients may be billed in USD at equivalent rates.

Diagnostic

Free

8-minute self-assessment. Gap Map delivered by email within one business day.

À la carte Micro

₹10,000 – ₹27,000 / month~$120 – $325 / month

For small brands whose budget will not clear the Audit fee. Scoped straight from the Diagnostic Gap Map, on 1 to 2 pillars. 3-month minimum.

Hexagram Audit

₹75,000 – ₹2,50,000~$900 – $3,000

One-time project fee for a full six-pillar audit and prioritised roadmap. Scope depends on business size and data availability.

Workshop & Advisory

₹1,00,000 – ₹3,00,000~$1,200 – $3,600

Fixed fee for a one or two-day workshop, including prep, delivery and a written action plan.

Fractional CMO Retainer

₹1,50,000 – ₹4,00,000 / month~$1,800 – $4,800 / month

Monthly retainer for ongoing strategic leadership and agent-run execution. Minimum 3 months.

Not sure which band fits? Run the free Hexagram Diagnostic first. The Gap Map it returns is what decides the scope either way.

Fees for work already invoiced are non-refundable in every case. A Fractional CMO retainer can be cancelled for future months with 30 days' written notice. See payment terms and cancellation policy.