The site's own speed was quietly working against its SEO.
Organic visibility and organic clicks were both underperforming for a healthcare provider that depends on search as a primary discovery channel. A technical audit surfaced site-speed issues that were likely suppressing both rankings and conversion, so the brief covered SEO and web performance together rather than as separate workstreams.
Search visibility and technical performance fixed as one workstream.
A
A technical audit connected the two problemsThe audit traced underperforming organic visibility and clicks back to site-speed issues, rather than treating them as separate faults.
B
Site performance rebuiltTechnical fixes brought the site to a 97% GTmetrix score and made it 23% faster.
C
SEO rebuilt on that faster foundationWith the technical debt cleared, organic work drove 3.8x impressions and 4.3x organic clicks within three months.
“We didn't realise our site speed was working against our own SEO until ADG's audit connected the two. Fixing both together got us 3.8x organic impressions and a site that's 23% faster, in three months.”
WHAT CARRIES OVER TO YOUR BUSINESS
Organic growth compounds only once the technical foundation stops working against it. No amount of content or keyword targeting outruns a slow site quietly telling search engines, and visitors, that you're not worth ranking.