Care Continuum
Care Continuum is a healthcare provider based in Kolkata, India. The engagement combined organic growth work with a technical performance rebuild, on the premise that neither content nor rankings can compound on a website that is slow or structurally weak.
THE BRIEF
Organic visibility and organic clicks were both underperforming for a healthcare provider that depends on search as a primary discovery channel. A technical audit surfaced site-speed issues that were likely suppressing both rankings and conversion, so the brief covered SEO and web performance together rather than treating them as separate workstreams.
THE WORK
ADG Advisory ran an organic growth programme alongside a technical performance rebuild of the website. Site speed was improved by 23%, taking the site to a GTMetrix score of 97%, while the SEO programme grew organic impressions 3.8x and organic search clicks 4.3x, both within a three-month window.
THE RESULTS
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