Be heard over the whole internet talking about the same tour.
The official tour anthem, the La Pulga Anthem, needed to cut through in an environment of maximum noise. Every creator, media outlet and fan account was producing content around the tour simultaneously. The song needed a paid amplification strategy that put it in front of the right audiences, football fans, music audiences and the cultural mainstream, at precisely the right moment in the event cycle, across all four tour stadiums.
Precision paid media, calibrated to the tour calendar.
“We needed to be heard over every other account talking about the same tour, and ADG got the timing and the targeting right down to each stadium date. A 16.83x return on that kind of spend, in that kind of noise, is not luck.”
Noticed by the one account that mattered most.
The anthem was used in Team Lionel Messi’s official Instagram thank-you reel to India, and featured in media coverage across every tour city, on top of the reach and engagement below.
When everyone in your category is shouting about the same moment, the advantage isn't louder creative, it's precision: knowing exactly which audience segments matter and timing spend to the narrow windows when they're paying attention. A crowded moment rewards discipline over volume.