Performance marketing that holds up when the spend scales
Anyone can buy cheap clicks at small budgets. The system is what keeps returns standing when the numbers get serious.
What this service is
ADG Advisory's performance marketing service runs paid media and conversion optimisation for founder-led businesses across Google, Meta and emerging channels. Recent results include a 16.83x ROAS for a hospitality brand, ₹17 cost per install for a consumer app, and $1.29 cost per lead for an international tour operator.
In The Hexagram, this is The Conversion: whether attention becomes pipeline at a cost you can defend. It is the pillar founders feel first, because it is where money visibly burns. It is also the pillar most often blamed for damage done upstream. Bad positioning and broken tracking both present as expensive ads. The diagnostic tells them apart before we touch the account.
16.83x ROAS on a performance rebuild with structured data architecture for a hospitality brand across Portugal and Sri Lanka, sustained across the full campaign lifecycle.
₹17 cost per install with full-funnel CAC held at ₹25 for a consumer app built from zero organic base.
28 qualified leads at $1.29 CPL in the first campaign cycle for an international tour operator.
Certified: Google Ads across Search, Display, App and Performance Max, and Meta Ads APEX partner.
What you get
What you need to know
A performance marketing consultant owns paid acquisition strategy and results: media mix, campaign structure, measurement and creative testing across platforms like Google and Meta. Unlike an agency executing a channel, ADG Advisory is accountable for the outcome, including when the problem is not inside the ad account at all.