Performance marketing that holds up when the spend scales
Anyone can buy cheap clicks at small budgets. The system is what keeps returns standing when the numbers get serious.
ADG Advisory's performance marketing service runs paid media and conversion optimisation for founder-led businesses across Google, Meta and emerging channels. Recent results include a 16.83x ROAS for a hospitality brand, ₹17 cost per install for a consumer app, and $1.29 cost per lead for an international tour operator.
THE HEXAGRAM PILLAR
In The Hexagram, this is The Conversion: whether attention becomes pipeline at a cost you can defend. It is the pillar founders feel first, because it is where money visibly burns. It is also the pillar most often blamed for damage done upstream. Bad positioning and broken tracking both present as expensive ads. The diagnostic tells them apart before we touch the account.
See The Conversion, the pillar behind this service →16.83x ROAS on a performance rebuild with structured data architecture for a hospitality brand across Portugal and Sri Lanka, sustained across the full campaign lifecycle.
₹17 cost per install with full-funnel CAC held at ₹25 for a consumer app built from zero organic base.
28 qualified leads at $1.29 CPL in the first campaign cycle for an international tour operator.
Certified: Google Ads across Search, Display, App and Performance Max, and Meta Ads APEX partner.
What you get
01
Account and tracking audit: where spend leaks, what the data actually says, and what it cannot say yet
02
Measurement rebuild: conversion tracking, data architecture and attribution you can trust
03
Campaign structure rebuilt for how the platforms work now, not how they worked in 2021
04
Creative testing loop connected to the creative direction service
05
CRO on landing pages and funnels, so bought traffic stops bouncing
06
Weekly performance reporting in one live view, audited by agents, reviewed by the operator
Priced within the Fractional CMO engagement bands. See what a Fractional CMO costs in India →
What you need to know
What does a performance marketing consultant do?
A performance marketing consultant owns paid acquisition strategy and results: media mix, campaign structure, measurement and creative testing across platforms like Google and Meta. Unlike an agency executing a channel, ADG Advisory is accountable for the outcome, including when the problem is not inside the ad account at all.
What is a good ROAS?
It depends entirely on your margin, not on a benchmark. A 4x ROAS is excellent for one business and unprofitable for another. ADG Advisory works backwards from unit economics to a target ROAS before scaling spend, then reports against that number. Results like our 16.83x hospitality case come from structure, not luck.
Why did our last agency's results not last?
Usually because the wins came from tactics rather than architecture: a lucky creative, a temporary auction gap, or reporting that flattered itself. Returns that survive scale come from tracking you can trust, structure the algorithm can learn from, and a creative testing loop. That is the rebuild ADG Advisory does first.
Do you handle both B2B and B2C paid media?
Yes. Active and past engagements span D2C, consumer apps, hospitality, B2B services and industrial brands, including Tata Steel’s modular construction arm, across India, UAE, UK and USA. The system is the same. The channel mix, funnel length and measurement design change with the buying process.
What budget do we need for performance marketing to work?
Enough for the platform to learn and for the data to mean something, which for most businesses starts around a few lakh rupees a month in media spend. Below that, ADG Advisory will usually say so and point spend at a different pillar first. Paid media punishes underfunded accounts.
What is included in the account audit?
The audit covers tracking integrity, campaign structure, spend allocation, creative performance and landing page conversion, and states plainly which losses come from the account and which come from upstream pillars like positioning or tracking. You receive a written report with a prioritised fix order, useful whether or not you continue.
RELATED READING
Reducing Customer Acquisition Cost in India →Find out what your ad account is actually paying for.
The Hexagram Diagnostic takes 8 minutes. Free, no signup required, and you get a scored Gap Map by email.