Social media strategy that builds an audience you own
Ads rent attention by the click. A community compounds. Most brands post daily and build neither.
What this service is
ADG Advisory's social and community service builds owned audiences for founder-led businesses across Instagram, LinkedIn, YouTube and community channels. A CMO-level operator sets the platform strategy and content pillars, AI agents handle production and analysis, and every post is human-reviewed before it goes live.
In The Hexagram, this is The Resonance: whether your market talks about you when you are not paying it to. Resonance is the pillar founders most often mistake for a posting schedule. Volume without a point of view produces noise. The system starts with what you can credibly own, then builds cadence around it.
Consulted as Digital Manager on the Messi GOAT India Tour 2025, India's most anticipated sports event of the year: 25M+ social impressions, 5M+ reach, 280K live stream views, and the La Pulga Anthem adopted by Team Lionel Messi's official Instagram in their thank-you reel to India.
What you get
What you need to know
A social media strategy consultant decides what a brand should say on which platforms, to build which audience, and why. That is different from a social media manager, who executes a calendar. ADG Advisory provides the strategy layer and the execution system together: an operator makes the calls, AI agents carry the production load.