Saregama Bengali
Saregama is one of India's oldest and most respected music labels. Its Bengali catalogue spans decades of iconic recordings. The brief for ADG Advisory was performance-first: drive reach, views, and watch time for music releases through precision YouTube video advertising.
THE BRIEF
The objective was reach at scale. Saregama Bengali needed its music to reach more people, generate more views, and accumulate more watch time: the three metrics that drive YouTube's recommendation algorithm and platform royalty calculations. The campaign needed to deliver at scale, at a cost per view that made the investment commercially rational.
THE WORK
ADG Advisory designed and ran YouTube video ad campaigns targeted to Bengali music audiences across India, with campaign parameters calibrated by geography, age, and content affinity. The campaign ran across YouTube and Meta over a six-month period, with continuous optimisation against cost-per-view and total watch time.
THE RESULTS
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