Growing the top of the funnel while the bottom was leaking sales at 11pm.
The brand needed more top-of-funnel reach without letting cost efficiency collapse as spend scaled, and a way to handle the volume of pre-purchase styling questions that come with a made-to-order and seasonal-drop fashion catalogue, questions that were going unanswered outside business hours and costing sales.
Media buying scaled alongside an always-on WhatsApp layer.
A
Paid media scaled without losing efficiencyTop-of-funnel spend was increased while holding cost efficiency, rather than letting it collapse with volume.
B
WhatsApp AI answering styling questions around the clockPre-purchase questions on the made-to-order, seasonal-drop catalogue got answered outside business hours instead of going unanswered.
C
The two systems compounding togetherMedia buying and WhatsApp AI worked as one system, driving 406% gross sales growth and a 27% lift in average order value.
“Customers were messaging us with styling questions at 11pm and we had no way to answer them. ADG solved that alongside the media buying, and between the two we saw 406% gross sales growth with a 27% lift in average order value.”
WHAT CARRIES OVER TO YOUR BUSINESS
Top-of-funnel spend and the unanswered question at the bottom of the funnel are the same problem viewed from two ends. Fixing acquisition while the point of purchase still leaks trust just makes the leak more expensive; the two have to be solved together.