Emaar DigiHomes
Emaar DigiHomes markets premium residential apartments starting at ₹1.8 Crore. This is a high-consideration, high-ticket product category: the sales cycle typically runs several months, and a single low-quality lead is expensive to chase down a funnel that long.
THE BRIEF
The brief was lead generation via Meta advertising for a product where most buyers are not ready to convert on the first touch. Cost per lead needed to stay disciplined even though the audience is narrow and the consideration window is long, and every lead needed to be qualified enough to justify the sales team spending months on it.
THE WORK
ADG Advisory ran Meta advertising campaigns targeted to the specific buyer profile for a ₹1.8Cr+ property: audience targeting, creative, and budget allocation calibrated to a long, high-consideration sales cycle rather than an impulse-purchase funnel.
THE RESULTS
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