CurryFit
CurryFit is a health nutrition brand operating in the UAE. The engagement was full-funnel: rather than a single-channel fix, the brief covered paid acquisition, organic search, and conversion architecture together, since none of the three were going to move the business on their own.
THE BRIEF
The brand needed paid conversions at a cost that made the unit economics work, organic visibility for the diet and nutrition keywords its buyers were actually searching, and a website that did not lose leads between the ad click and the sale. A CRM-linked funnel was needed to reduce the lead-to-sale cycle, which was running longer than the business could sustain.
THE WORK
ADG Advisory ran the full-funnel engagement: performance marketing to deliver conversions at a sustainable cost, an SEO programme that took the brand to the top organic ranking for keto and alternate diet keywords, and a CRO-optimised website rebuild integrated with a CRM to shorten the lead-to-sale cycle.
THE RESULTS
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