Paid leads, organic rankings, and a website that leaked both, needed solving at once.
The brand needed paid conversions at a cost that made the unit economics work, organic visibility for the diet and nutrition keywords its buyers were actually searching, and a website that did not lose leads between the ad click and the sale.
Performance media, SEO and CRO run as one system.
A
Paid conversions held to a workable costCampaigns were run to keep cost per conversion at AED 30, a level the unit economics could support.
B
SEO targeted at real buyer searchesOrganic work focused on the keto and diet keywords buyers were actually searching, reaching the #1 rank.
C
CRO closing the gap between click and saleCRM integration removed friction between the ad click and the sale, so leads closed faster instead of stalling on the site.
“We needed paid leads at a cost that actually made sense and organic rankings for the terms our customers were really searching. ADG delivered both, ranking us #1 for our core keto and diet keywords at AED 30 per conversion.”
WHAT CARRIES OVER TO YOUR BUSINESS
Paid and organic aren't competing budgets, they're the same customer showing up twice. Treating them as one coordinated system, rather than two teams optimising in isolation, is what keeps cost per acquisition sane as you scale.