A Fractional CMO for Bengaluru founders.
What the role is, what it costs, and how ADG Advisory, based in Bengaluru and Kolkata, runs the engagement through The Hexagram, a six-pillar marketing framework, with a founder personally accountable for the outcome.
What is a Fractional CMO in Bengaluru?
A Fractional CMO is a senior marketing leader who works with a business for a set number of days a month instead of as a full-time hire. They own the marketing strategy, direct the team or agencies doing the work, and answer for the result.
Bengaluru is where many of India's SaaS companies, funded startups and Global Capability Centres are based, and the city has one of the deepest benches of Fractional CMOs with SaaS and product-led growth backgrounds. That helps if your business fits it. If it does not, a SaaS specialist can bring the wrong instincts to a D2C or services business.
Four kinds of Bengaluru business we see most.
Fractional CMO cost in India, by stage
These are India-wide bands; days per month and scope move the fee far more than city does.
ADG Advisory's Fractional CMO Retainer is ₹1,50,000 – ₹4,00,000 / month, with a minimum term of 6 months. Fees exclude GST.
Founder-led. Framework-run.
Abhiraj Das Ghosh, founder of ADG Advisory, is personally accountable for every engagement. There are no account managers and no junior hand-offs. Every engagement starts with the Hexagram Diagnostic, a free 8-minute self-assessment scoring your marketing across six pillars, so spend goes towards the specific gap holding the business back.
Most Fractional CMO work runs remotely with focused working sessions, since the role depends on strategic time, not a desk in your office.
Running a Global Capability Centre in Bengaluru?
Global Capability Centres have a different marketing problem: the infrastructure exists, but the employer brand, the local voice and the marketing function do not, yet. ADG Advisory runs a dedicated practice for it.
What Bengaluru founders ask before hiring
What does a Fractional CMO cost in Bengaluru?
Fractional CMO fees in India follow the same bands in Bengaluru as elsewhere: days per month and scope move the price far more than the city does. ADG Advisory's Fractional CMO Retainer is ₹1,50,000 – ₹4,00,000 / month, with a minimum term of 6 months. Fees exclude GST.
Is a Fractional CMO in Bengaluru different from one in Mumbai or Delhi?
The discipline does not change by city. What changes is the concentration of category experience: Bengaluru has a deep bench with SaaS and product-led growth backgrounds, while other cities lean towards D2C or B2B services. Match the CMO to your category and stage first, and treat the city as a tie-breaker.
Do you work with Global Capability Centres in Bengaluru?
Yes. ADG Advisory has a dedicated practice for Global Capability Centres in India, covering marketing setup, employer branding, India go-to-market and growth strategy, with Bengaluru and Hyderabad as the main hubs.
Where is ADG Advisory based?
ADG Advisory is based in Bengaluru and Kolkata, India, and works with founder-led businesses in India, the UAE, the UK and the US.
How do I start?
With the free Hexagram Diagnostic, an 8-minute self-assessment that scores your marketing across six pillars and names the weakest one. The scope and fee are set from that result, not before it.
Find out which pillar needs a Fractional CMO first.
The Hexagram Diagnostic takes 8 minutes. Free, no signup required, and you get a scored Gap Map by email.